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-- Chief Financial Policeman And just to build on it, David, we're around an 80% share today with four SKUs on the market. It's around 3% to 4% of sector share (custom shade canopy). And we're having unavailable today. So we don't actually understand what the potential is yet. What we do recognize is that we're scaling up production really swiftly.
So we understand that we can double, maybe triple that based upon need without endangering top quality. So we're pressing it as long as we can. We have actually obtained extremely eye-catching price mention out there. And also currently it's just a distribution as well as gratification video game.-- Principal Exec Policeman And by the method, we're refrained from doing, right? So we have even more drinks concerning market, as well as our advancement group is working like around the clock to understand what is the next variation, what is the next-generation of our drinks product to ensure that we continue to stay in advance?-- Canaccord Genuity-- Analyst That's all very practical.
As well as has the government come back at all with possibly transforming the equivalence grams that remain in these drinks? Due to the fact that I would certainly presume that you can't truly start marketing two or fours of these points till that obtains modified.-- Ceo Yeah. Look, I believe there is some support of it, especially in the rural companies that market the product.
-- Principal Financial Police officer We're dealing with it. Yeah.-- Canaccord Genuity-- Expert Thanks. Your next inquiry originates from John Chu from Desjardins Resources Markets. Please go in advance.-- Desjardins Capital Markets-- Analyst Hi. Good morning. I just wanted to follow-up on the remark made earlier concerning net revenue slowly improving in the Canadian Rec market with even more shop openings. So type of assumed it would have been maybe a bit extra faster development in the coming quarters as well as just extra progressive. Can you comment on just how you might see all those aspects coming into location in the following number of quarters?-- Principal Financial Police Officer Yeah, John. So look, what we've been happily stunned by is shops remaining to open up also during a pandemic and also our most recent estimate is that by the end of fiscal year, we could be in excess of 1,200 stores across Canada.
As we call in our supply chain and remain to execute in regards to PO satisfaction, as we continue to carry out in terms of Marijuana 2.0 execution, more drinks, more delicious chocolates, more vape out out there - large outdoor canopy. As x9 pop up canopy we continue to finish off our worth offerings and as we continue to boost high quality throughout the board, we see a whole lot of tailwind heading into the following 6 to nine months.
As well as we understand that there's possibly some solutions coming by the next six to 9 months. industrial canopy. Yet in the meanwhile, this has been a pretty excellent defensive play. Customers are still investing on cannabis. And also with more shops coming, we assume that's going to remain to open up the marketplace.
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So all indicators benefit Q2. And also equilibrium of the year is actually just mosting likely to be a function of those stores continuing to open. Your following concern originates from Doug Miehm from RBC Funding Markets. Please go in advance.-- RBC Funding Markets-- Expert why not check here Thanks very a lot, as well as great early morning.
Look, I'll take a stab at this. And David, you can enter. So 2 points. On market share, we are seeing enhancements in market share. Rather generally I would certainly state we struck a trough in the April, May time structure. And also as we check out recent trends on share across the provinces that we can actually compute market share for, we do see an uptick across Canada in regards to Ontario, Quebec, Alberta, DC, and also we're confident that that uptick is going to continue for all the factors I mentioned at the last question.
We have extra large pop up canopy actually taken the actions of obtaining our supply chain in equilibrium. And also we understand that in the short run, that may hinder our gross margin performance as we experience reduced utilization levels. And also we likewise understand some of our rivals are taking a different course which is still remaining to run at high application degrees, yet generating probably three or four times their sales each quarter in their harvest which places all that on their annual report, which's going to come back at some point In terms of excess.
We understand that we've got continued chance to remain to boost our margins. And we think the priority now is to maintain a well balanced supply chain versus simply filling out centers to keep our economic climates of scale going. To make sure that's the course that we're taking. And once again, we remain to think that the next six to nine months for this industry are going to be really positive in regards to store matters.
This ends the question-and-answer section of the phone call. And also I would certainly now like to turn it back to Mr. Klein for final statements.-- Ceo Yeah. Thank you again for joining us. We anticipate sharing more development in the coming months. In the meantime, I hope all of you will try our fantastic items, visit our Tokyo Smoke as well as Tweed shops, discover our shopcanopy.com internet site.